Serious poker players will most likely be familiar with the name Bluff Media.  If not, it is only a matter of time that you will. Bluff Media is responsible for printing the popular poker magazine fittingly named Bluff.  And with the increase of poker playing in Australia, Bluff has decided to come out with an issue from Down Under.  Called Bluff Australia, the new version will still remain true to the magazine's original concept of offering a unique look at playing poker.

According to Bluff publisher, Alan Hyman, the magazine has been waiting patiently to launch the Australian version at just the right time.  Since gambling, in general, is a large industry in Australia,  but that poker has not quite taken off as it has in the U.S, Hyman says the magazine was waiting until signs of the poker craze started to surface in Australia.  Now that they most definitely have, Bluff has stepped up to the plate so that new poker players can learn about the best places to play, how to play, and what poker games they might be inclined to playing.

Since the U.S. version has done so well - continuing to offer repeated columns by famed poker professionals like Phil Gordon and Annie Duke - the overall structure and content of the Australian issue will remain the same.  The only difference will be that the magazine will include special scoops on the relevant Australian poker scene.

The first issue is scheduled to hit Australian newsstands on Thursday, April 27, and will feature a write-up by world poker champion, Joe Hachem, who just so happens to be a citizen of Australia (perhaps just one reason why the poker craze is starting to bite in Australia).  Other highlights include a discussion with Aussie Millions Champion, Lee Nelson, an in depth look at the pub poker scene now booming in Australia (and the people behind it) and a look at the local Aussie players who have begun hitting the poker circuits in America and Europe.