Authentication and fraud analyst solutions
provider, Digital Resolve, could very well be making a permanent presence in the
online gambling industry, now that Digital Resolve has agreed to provide a
risk-basked authentication platform for the World Poker Tour's online poker
site. Using patented IP Intelligence designed by parent company of Digital
Resolve - Digital Envoy - World Poker Tour's online platform will soon be able
to detect unusual account activity in real time and help to reduce online fraud
by as much as 90%.
WPT began searching for ways to better authenticate
its account holder's soon after the U.S. government passed the Unlawful Internet
Gambling Enforcement Act. It did not take them long to find Digital Resolve, who
is globally renowned for their patented applications. Although Digital Resolve
has hitherto mainly worked with financial institutions offering online banking,
the great diversity of Digital Resolve's Fraud Analyst solution allows it to be
implemented across several industries.
Not only will the software enable backend online
operations to identify unusual account activity and spot patterns, it is
designed in such a way to leverage certain analytics and research that can be
used to identify better marketing angles and customer needs. Digital Resolve's
solutions are able to do so through the use of IP Intelligence which uses a
transparent platform to take into consideration every login and transaction an
account holder makes through the system.
While the latter capabilities are an incentive for
the marketing department of World Poker Tour, the real issue at hand is
evidently to keep U.S. poker players from opening online accounts. Staying in
compliance with current regulations is a main priority for World Poker Tour
Enterprises, which President of Online Gaming, Michael Katz, echoed when he
referred to Digital Resolve as the only choice for meeting new legal restriction
and an increase in fraud.