International Casino Exhibition Party Gets Prime Sponsorship
by Dorothy Vick, News Staff Writer
December 19, 2006

Online gambling public relations specialist, Lyceum Media, is pleased to announce their successful networking party, called Fire and Ice, will gain primary sponsorship from online casino and gaming software developer, Cryptologic, as well as Next GenGaming for yet another year. Fire and Ice, which is named after the International Casino Exhibition (ICE) in London, has become one of the most talked about and attended parties bringing together thousands of professionals working in the iGaming industry.

Joining the party as a secondary sponsor will be WireCard, whose success with Click2Pay has made them a recognizable leader in facilitating online casino payment and deposit solutions. With one of the largest expected turnouts to date, the sponsors are expecting to receive an ample amount of high-quality exposure. London, England will be host once again to the International Casino Exhibition, where gaming companies will be out in full force to not only gain insight into newly developed gaming technologies and the status of the online gambling industry as a whole, but to also feel out the UK sector, which has recently enforced regulations legally embracing online casino gambling.

This is where Lyceum's Fire and Ice party takes front and center and exercises its true value for the gaming industry. The networking and mingling party marks an important time for sharing ideas, exchanging contacts, and yes, having fun too. Relaxed, yet professional, the gathering is closely watched over by Lyceum, who incidentally promises to "capture the imagination" of all who will be attending. Scheduled for January 24, 2007 at Paper&Glass, London, Fire and Ice will not only be glamorous, it will feature a theme yet to be revealed by Lyceum Events.

Cryptologic's Vice President of Online Casino Software, Justing Thouin, said the company was always looking for more ways to market brand awareness. Following the success of last years sponsorship of Fire and Ice, Cryptologic is only far too eager to do it again. Last year, Cryptologic used the party to help launch their new Marvel Superhero Slots, which have since become wildly popular with online casino gamers. This year, Cryptologic says they will be taking the same approach to promote more new games.

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