Playtech has long been known as a leading provider of online casino software and eGaming applications. Recently, Playtech has been building a bridge into the international land-based gambling industry. On the heels of several landmark deals securing their place within the large betting terminal industry in China, Playtech has announced a deal that will surely give them a strong presence in the off-line and online Latin American gambling industries.

Playtech's subsidiary company, Videobet, will now be working with the largest casino video slot operator in Mexico - Entretenimiento de Mexico (EMex) - via a three-year licensing partnership granting EMex the rights to offer Videobet's gaming applications through their online, server-based betting terminals. The scope of EMex's reach is significant, having a player database exceeding 180,000 registrants spanning the 4,000+ machines operated by EMex at twelve distinct brick 'n mortar gambling destinations in Mexico.

The two companies have also agreed to collaborate on a scheme that will bring online casino gambling and mobile phone gaming to regulated areas in Latin America. This will be the first time EMex will offer online gambling services, thus marking a major achievement for the Mexico-based company as well. Both companies were very optimistic about the partnership and released statements in a joint press release.

Playtech CEO, Avigur Zmora, said the deal is a major step in realizing Playtech's business strategy to promote their land-based offering of gaming applications. Furthermore, Zmora said it is a great opportunity for casino operators to expand their own services into the world of online casino gambling. EMex, CEO, Arturo Rojas, said he is looking forward to offering EMex patrons the capacity to gamble with a full-suite of gaming options, including mobile casino gambling and online gaming via home computers.