All-in-one online sportsbook, casino, and poker room, Bet and Win, has officially changed their company name as a result several factors, including an increase in other recognizable online gambling sites using the word "bet" in their company name, such as Betfair and BetonSports.  The new name is a synthesis of the former, which some people are not even sure how to pronounce.  Bet and Win will now be known as Bwin, which according to company CEO, Manfred Bodner, is more generic and offers more emotional depth when recalled.

Parent company of Bwin, Interactive Entertainment, has been expanding their services over the years, and no longer finds the name Bet and Win to be as relevant as it was for the online gambling site several years ago.  Considering the site is now comprised of an online casino, poker room and sportsbook offering the latest in betting technology, including live, multi-media streams, company executives decided it was time to implement a change that CEO Bodner says has been successfully taking place over the last two years.

When the product portfolio and online gambling options became much broader at the former Bet and Win, it also became necessary for the company to adopt an umbrella name that would not limit their market reach in any way whatsoever.  Companies like Bodog, Nine and more established businesses like Victor Chandler, William Hill and Ladbrokes are great examples of companies with extensive online gambling operations who have successfully used umbrella names to create a diverse offering of services and products.

The formal brand launching of Bwin is going to take place without delay.  As mentioned earlier, the making of the companies transition has been going on for several years, and there has not been any better time to get the brand recognition the company needs to continue being a top player in the online sports betting, poker, and online casino gambling industries.  Starting August 1, 2006, Bwin will be the new name on the streets.