The online mobile gambling sector has taken another giant leap forward due to the recent launch of Betfair's new mobile gambling platform and dedicated online mobile site, Layback. With gambling software developed by leading mobile gaming and online casino software company, Zone4Play, Betfair is most certainly very serious about taking their dedicated platform to online bettor's around the globe and making it known that online mobile gambling is the wave of the future.

With over 100,000 active betting clientele already, not to mention 5 million processed wagers every day, Betfair is one of the largest and busiest online betting companies currently in operation. Their unique betting exchange format allows punters to call the odds on their own bets, which can then be challenged by other punters. Now, the very same online betting exchanges can be placed from mobile phones and PDA's, giving punters the opportunity to place their bets "anywhere, anytime".

The agreement between Zone4Play and Betfair will give Zone4Play a cut of the revenue that Betfair generates from players opting for the online mobile service. Under the Betfair Developers Program, Zone4Play will be able to build and sell and sell the mobile software applications. Unlike online casino licensees, in which the software companies are the one's at the top of the food chain, the Betfair Developers Program works in a way that allows online betting software companies seeking to be at the forefront of their competition the opportunity to do so.

In all honesty, Zone4Play already stands apart from most of their competitors. Now that they are associated with one of the most popular online betting sites in the world, Zone4Play has undoubtedly given itself a stronghold on the online mobile gambling industry. Another similar field of the online casino and gaming industry where Zone4Play has been doing well for itself is in television gaming. Providing interactive television solutions to companies like British Telecom and Cablevision, WebTV casinos are coming into their own form, and punters can be sure that Zone4Play will be right in the middle of it.