Only about three months ago Harrah’s Interactive Entertainment launched Caesars Casino Online. Now they’ve jumped into the bingo market with CAESARS Bingo Online. Now, the first bit of advice I have is that if you’re in the United States, don’t bother to try to take a look at either Caesars Casino Online or CAESARS Bingo Online. They’re directing all US players to the Caesars Palace Hotels. The site is only available to UK players.
Now, while US players may be directed to the hotel site online, CAESARS Bingo Online will give UK players a chance to win a trip to CAESARS Palace Las Vegas. The bingo site promises the fun found in the live casinos as well as the chance to win prizes and promotions to Las Vegas or Empire Casino in London.
While CAESARSBingo.com will focus on bingo it will also offer roulette, baccarat, slots and blackjack as free to play or real money games. These are to be supported by the Gamesys software platform in an agreement with Harrah’s Interactive Entertainment.
For casinos in places like Las Vegas and Atlantic City, the partnership between Harrahs and Gamesys can serve as an example of one way online gambling can benefit the brick and mortar gaming industry. Partnerships between land based casinos and online sites could help build brand recognition for both. Online players want to play with names they recognize and are going to be more attracted to an established brand like Caesars since land based casinos have been around much longer than virtual ones. Playing at the online casino will serve to reinforce the brand and perhaps influence future vacation decisions.